Designing products that scale, transform, and drive competitive advantage.
I help teams architect and deliver experience strategies that unlock business growth. I lead cross-disciplinary organizations through complex transformations by reimagining products, scaling teams, and aligning design as a strategic partner that moves the needle on retention, adoption, and market position.
My work spans enterprise companies and scaling brands, building design organizations from the ground up, and stewarding platform migrations affecting millions of users globally. I focus on designing experiences that transform and improve how people live, work, and connect—especially as AI and human intelligence converge.
Leadership highlights
HubSpot Leading a global organization of 40+ managers, designers, and researchers, directing design and research strategy for Service & Sales Hubs powering 280k+ global businesses. Driving design and research strategy for the future of sales and service experiences with a focus on AI-human collaboration and agentic experiences that transform how sales and service teams work. Shaping seamless end-to-end journeys while maintaining laser focus on individual user needs.
Google Led a 30+ person design organization across Google's advertising measurement product suite. Shaped the transformation and redesign of Google Analytics (GA4)—a global-scale transition impacting over 13.5 million live websites and becoming the industry standard for privacy-safe measurement. Defined the design vision for next-generation tools, steering the platform through a paradigm shift toward an AI-first, privacy-centric data future.
Rodan + Fields Built the UX discipline from the ground up, unifying digital e-commerce with brand identity to create a holistic, premium customer experience. Scaled the team and strategy that supported a massive digital transformation, contributing to the brand's growth to $1.3B+ in annual revenue and its rise to the #1 skincare brand in North America.
Salesforce Built and scaled the analytics user experience team from 3 to 10 to deliver designs for Wave Analytics Platform, which launched at Dreamforce 2014 as the company's key announcement. Led UX for next-generation reporting and mobile experiences, with the mobile app earning the 2015 Red Dot Award.
How I work
I align design excellence to business outcomes, working across strategy and execution to deliver real impact. I lead and scale high-performing resilient teams and shape how design operates as a strategic partner across the business by setting clear direction, inspiring vision, and building the systems and partnerships teams need to do their best work.
My focus is on growing leaders, lifting up others, teamwork, and driving great user experiences that unlock competitive advantage.