Driving next-generation human-centered ecosystems at the intersection of AI-human collaboration.
I lead design-led transformation at the intersection of emerging technology and everyday life. By scaling high-performing, cross-disciplinary innovation teams, I bridge the gap between visionary strategy and operational excellence to redefine the future of how people live, work, and connect.
I leverage a blend of design excellence and business acumen to drive strategy through to execution. I specialize in building and leveling up high-performing, engaged, and resilient teams by anchoring innovation in vision, motivation, clarity, the right amount of structure, and deep cross-functional partnership.
Leading and upskilling a global organization of 40+ managers, designers, and researchers, fostering a culture of craft and operational excellence.
Directing design and research strategy for the Service & Sales Hubs, powering the mission-critical operations of 280k+ global businesses.
Architecting seamless end-to-end journeys across interconnected product ecosystems while maintaining a laser focus on the specific needs of the individual users.
Led a 30+ person organization across the Advertising measurement product suite, navigating high-stakes, multi-billion dollar revenue streams.
Directed the transformation and redesign of Google Analytics (GA4), a global-scale transition impacting over 13.5 million live websites.
Defined the design vision for next-generation tools, successfully steering the platform through a paradigm shift toward an AI-first, privacy-centric data future.
Built the UX discipline from the ground up, unifying digital e-commerce with physical brand identity to create a holistic, premium customer experience.
Scaled the team and strategy that supported a massive digital transformation, contributing to the brand’s growth to $1.3B+ in annual revenue and its rise to the #1 skincare brand in North America.