I worked on many different features as the lead designer for Site.com which was based on an acquisition. My first project was to redesign the old product to simplify it and fit it within the user experience of the Salesforce platform.
My role: Lead Designer
Team: 3 designers and a researcher
Previous Interface:
Site builder studio
Creating forms on the site builder
New design:
Design Goals:
- Simplify
- Information architecture by reducing the multiple levels of navigation, hiding less common tasks from the interface
- Simplify visual design by reducing clutter on the pages
- Efficiency
- Reorganize functionality in a way that fits the mental model of the target users (web designers and developers)
- Introducing contextual property editing and inline text editing